Marketing professional working at the intersection of strategy, content, technology and artificial intelligence.
I use data, experimentation and digital tools to turn marketing challenges into practical solutions.
My background is in Marketing and Communication, with a growing technical repertoire across SEO, web development, automation and Generative AI.
I’m particularly interested in how technology can extend marketing capabilities — from understanding search behavior and identifying content opportunities to building AI-assisted workflows, prototypes and digital experiences.
My work usually sits at the intersection of:
- SEO and content strategy
- Generative AI and LLMs
- Automation and AI agents
- Digital experiences and web
- Data-informed marketing decisions
SEO & Content
Search strategy, content architecture, Search Console analysis and data-informed editorial decisions.
Generative AI
LLMs, prompting, agents and experimentation with AI-assisted workflows.
Automation
APIs, integrations and prototypes designed to reduce repetitive work and improve digital processes.
Web
Digital experiences, frontend experimentation and projects built with technologies such as Astro, React, Next.js and Supabase.
Astro · Vercel · SEO · UX
My personal portfolio is also a continuous digital experiment where I explore development, technical SEO, accessibility, performance and user experience.
Automation · API · WhatsApp · PostgreSQL
A prototype created to explore how repetitive operational tasks can be automated through a web interface, APIs, messaging and databases.
Marketing · Digital Strategy · Web
Landing page developed for Vireo Digital, a project exploring the intersection of marketing, digital strategy and technology.
The repository contains the web implementation of the brand, including structure, content and frontend development.
Technology comes after context.
I use AI, data and development as tools to expand what I can analyze, test and build — not as substitutes for strategy, critical thinking or judgment.
My approach usually combines:
context → data → hypothesis → experimentation → execution
SEO · Content Strategy · Search Console · Analytics · WordPress
LLMs · Prompt Engineering · AI Agents · Automation · AI Workflows
HTML · CSS · JavaScript · React · Astro · Next.js
GitHub · Vercel · Supabase · PostgreSQL · APIs
- Generative AI applied to marketing workflows
- AI agents and automation
- SEO and content intelligence
- Small digital products and internal tools
- Web development and digital experience
- Practical applications of LLMs beyond content generation
Good technology should make the problem easier to solve, not make the solution more complicated.
I'm always interested in conversations around marketing, SEO, AI, automation and digital products.